About

I work where communication meets engineering — and I got there because marketing kept showing me how much time goes into work a machine could be doing.

So I started building. No computer science degree, with AI as a sparring partner, and by now well past the point where you would still call it trying things out: what I build, I also run — including the outages I have found and fixed along the way.

Alongside that, I teach a 90-minute AI workshop for a student consultancy — deliberately designed around free tools, so that nobody has to pay for a subscription to take part.

Quick profile #

Now — Working Student, Marketing & Strategy at goodmoodfood, Berlin
Education — B.A. Social and Business Communication, UdK Berlin, completed with distinction · currently Mathematics at TU Berlin
Focus — AI applications in marketing, workflow automation, data analysis
Languages — German (native) · English (fluent) · Spanish (basic)

Experience #

goodmoodfood GmbH, Berlin — Marketing & Strategy (2026 – present)

Paid social campaigns on Meta and TikTok with KPI tracking and performance reporting; creator partnerships and UGC production; and, increasingly, the AI side: internal web applications, workflow automation, a marketing dashboard, and a product database with automated claim checking. See Projects.

Schule ohne Rassismus e.V., Berlin — Social Media (2021 – 2023)

Ran the social media presence across three channels: content planning, production and community management. Conceived and hosted community events with up to 100 participants.

Zoo und Tierpark Berlin — Social Media Branding & HR (2019 – 2021)

Built social media branding for an organisation of 50 staff across two platforms, and supported applicant monitoring in the recruiting process.

Research and study projects #

Market and media analysis for goodmoodfood — UdK Berlin, 2024–2025. A market research study with 180 participants evaluating product, Instagram and physical brand touchpoints. Produced strategic recommendations including positioning, measures, budget logic and a KPI framework, presented in a consulting format. Tools: MAXQDA, InfraNodus.

Beyond that #

KlimaAG, UdK Berlin · Greenpeace (volunteer)
Exchange programme in Ecuador, summer 2016 — EIL / Experiment e.V.
A background in performance and dance, documented in the archive

Contact #

lisa.mje@gmail.com · LinkedIn · GitHub

References and code samples available on request.