Goodmoodfood

Product information lived across the shop, a grown series of Excel versions, CSV exports and Notion. At the same time, health claims on food are strictly regulated — one wrong sentence is a legal risk.

Four separate tools, and the simplest question — is our marketing actually producing revenue? — could not be answered without half a day of clicking exports together.

Complaints arrived as free text and were transferred by hand. Now a pipeline collects them, has a language model classify them, and creates ready-made tickets — with the assessment attached as an internal note.

Over a hundred collaboration partners each needed the right product assigned. The basis for it — years of collaboration history — existed, but only as a mess of spreadsheets.